For many writers, adopting another individual or business’s brand voice is a tricky endeavor. But for those of us who work in the growing (and vast) online marketing world, it’s an essential skill. In this post, I'm sharing some of the strategies I use to adopt my clients' unique brand voices.

Hiring a professional copywriter is a milestone for your business--and it can be a significant investment. In this post, I'll outline the bases you need to cover before you hire a writer.