Creative Brand Content

Creative Concept / Story Development

I’ve been part of multiple creative projects at the concept stage, including theme parks, sports complexes, museums, luxury residential developments, and major transportation hubs. Over the years, I’ve been lucky enough to collaborate with and learn from creative leaders, architects, and designers—including former Walt Disney Imagineers & Universal Creative visionaries.

I’m often involved in crafting guest experience narratives, which leverage sensory and emotional language to paint a picture of the attraction or destination as guests experience it. These narratives help clients more deeply visualize the concepts as they come to life. (I like to think of it as early-stage worldbuilding, because it is!)

Specific information about most of these projects is currently under NDA. Here’s the general nature of the work:

  • Lead Designer: Storyland Studios

    • Guest experience narratives for:

      • Indoor theme park

      • Luxury residential developments (x2)

      • Museums (x2)

      • Sports complex

      • Outdoor theme park

      • Transportation hub

      • IP-branded FEC (family entertainment center)

Museums & Visitor Attractions

I have worked on guest-facing content for a number of visitor attractions, some of which remain under NDA at this time. You can find my fingerprint on a few public and completed projects, though, including:

  • Unclaimed Treasures Museum Artifact Signage - Unclaimed Baggage Center - Scottsboro, AL

  • Scripture and Science Exhibit Content (1/2023 - 1/2024) - Museum of the Bible - Washington, D.C.

    • Lead Designer: Storyland Studios

Book Development for Bethany Children’s Health Center

Lead Designer: PlainJoe, A Storyland Studio

During the Bethany Children’s Health Center engagement, PlainJoe approached me to write a children’s book to pair with the hospital’s ongoing spatial refresh (including the addition of a new building). We collaborated on concept—the book would feature Kal the Caterpillar and his friends, the hospital’s lively new characters—and the team turned me loose to create. What resulted was a beautiful hardcover children’s book called Kal’s Big Day. Patients received free copies from the first print run, because “fun drives away fear.”

See PlainJoe’s full case study on the Bethany Children’s Health Center visual design & environmental refresh.

Articles About Fiction Writing

Like what you see? Let’s work together.

I’m available for brand story + language development, website copywriting, and content creation that resonates with your target audience. Schedule a call with me at the link below, and let’s talk about your project.

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