Health & Wellness Content
I'm an editor and senior copywriter with an interest (and personal experience) in the wellness space. Clients hire me not only because I'm a strong writer and editor, but because they trust me to preserve their unique voice.
For over a decade, I've worked with digital publications such as Social Media Examiner, Prime Media, Elegant Themes, and many more. I have written content for wellness-adjacent brands such as mindbodygreen, ABC Fitness, Untoxicated Skincare, Derm Collective, and a number of nutraceutical brands marketing from a wellness lifestyle perspective. My primary roles on these teams have been in editing and copywriting.
Here’s a rundown of some of my experience in the space:
Copywriting for mindbodygreen's eCommerce and academy divisions
Website copywriting for Untoxicated Skincare
Content & editorial management for all brands under the Elixinol umbrella, including hemp CBD, skincare, and vape products (marketed from a wellness lifestyle perspective)
Content writing for 5 additional supplement brands in the hemp industry, all marketing from similar perspectives (a combination of wellness and scientific research-backed data)
Writing and researching articles for a health publication structured similarly to Mayo Clinic or Healthline (NDA)
Writing and researching articles for Derm Collective and AEVA Digital (similar style & structure)
Writing content to support ABC Fitness wellness software
Editing books published by Brave Healer Productions, a publisher that works with holistic wellness professionals
Wellness Project Samples
Untoxicated Skincare
I worked alongside Untoxicated Skincare’s co-founder, Annie Meyer, at mindbodygreen prior to this project. She’s a joy to work with. When she approached me about this project, Untoxicated was a brand new, yet-to-be-launched brand. We worked together to infuse their brand voice into website and e-commerce copy site-wide, prepping it for launch.
The site has been updated in the years since we collaborated, but I’ve preserved screenshots of the original copy. You can find those below. My thumbprint is still on the current iteration of untoxicated.com.
mindbodygreen shop + mindbodygreen institute
In 2022, I collaborated with both the mindbodygreen shop and the mindbodygreen institute on several copywriting projects and marketing initiatives.
eCommerce product copy for supplements in the mindbodygreen shop
Banner and graphic copy for supplement products
Email sales sequences for the institute’s health coach + and functional nutrition + certifications
Here’s an example of a full sales page I wrote for mindbodygreen: winter resilience bundle +
Personal Wellbeing Articles for Elegant Themes
When I joined the Elegant Themes content team in 2019, I came onboard specifically to help the brand build out a division of its blog geared toward freelancers and small business owners. As part of this initiative, I pitched and wrote a number of articles around personal wellbeing and mindset. Take a look at the links below.
Bylined SEO Blogs for Derm Collective
I wrote SEO-optimized, scientifically researched blogs for Derm Collective from 2019-2020. You can view the PDFs of my original articles at the links below.
Like what you see? Let’s work together.
I’m available for brand story + language development, website copywriting, and content creation that resonates with your target audience. Schedule a call with me at the link below, and let’s talk about your project.