Does the Term "Thought Leader" Make You Cringe?
Does the term “thought leader” make you cringe?
Yeah, it used to make me cringe, too. Because what does it actually mean?
I remember the first time I heard this term being thrown around in the digital marketing space 9 years ago. It didn’t make a lot of sense to me. If you’re a thought leader, aren’t you just a leader? Is there something special, unique, or somehow inaccessible about the way you think? What are you leading with except for ideas and innovations?