Work Samples
Below you’ll find a selection of my bylined writing samples, guest posts, and podcast appearances. I have also ghostwritten a wealth of marketing content under NDA for New York Times bestselling authors, influencers, and expert marketers that has appeared in some of the world’s top marketing and business publications. Links to my work are representative of the quality I strive for in every project.
Websites & Sales Pages
Here’s a small sampling of the many websites and sales pages I’ve written & collaborated on over the years:
Untoxicated - eCommerce Website Copy + Product Pages
Diana Alt - Website Copy
Fig - Website Copy
The Jillian Group - Website Copy
One Handshake Community by Jillian Vorce - Website Copy
Storyland Studios - Website Copy
PlainJoe, A Storyland Studio - Website Copy
Remote Shoals - Website Copy
Unclaimed Baggage - You Found What?!?! - Extraordinary Finds Copy (Throughout Site)
Unclaimed Baggage - How It Works, Our History, Reclaimed for Good Pages
Job Search Essentials Course by Diana Alt - Sales Page
mindbodygreen Winter Resilience Bundle - eCommerce Product Page
Blog Content
My experience as a thought leadership and SEO blogger is extensive. However, like many copywriters, much of my work has been ghostwritten under NDA. You can get a feel for my style and quality of work via the samples below.
Click each topic heading to expand. Some full author pages from client sites are available in the last drop-down.
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How to Build a Long-Term Working Relationship With an Editor
Why Working With a Pro Cover Designer Matters for Your Book Marketing and Sales
How Layering Your Edits Can Make the Revision Process Smoother
Creative Control in Self-Publishing: What Does it Really Mean?
8 Ways Self-Sabotage Disguises Itself to Block Your Creativity
The Benefits of Talking Through Your Book While in the Drafting Stage
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Course & Voiceover Scripts
When it comes to video voiceovers and course scripts, you can trust me to not only help you clarify your message, but to write it with a clean, conversational flow. You don’t just need a script that’s easy on the ears; it needs to be easy to read, too!
Bethany Children’s Health Center - Video voiceover
Listerhill Credit Union via Armosa Studios (on request) - Scripts & jingle
Elixinol (on request) - Video voiceover
The Assembly by HANA - Scriptwriting for course
Visitor Attractions
I have worked on a number of copywriting projects for visitor attractions, some of which remain under NDA at this time. You can find my fingerprint on a few public and completed projects, though, including:
Unclaimed Treasures Museum Artifact Signage - Unclaimed Baggage Center - Scottsboro, AL
Scripture and Science Exhibit Content (1/2023 - 1/2024) - Museum of the Bible - Washington, D.C.
Launch Materials: Sales Pages, Email Sequences, & Social Copy
Over the years, clients have trusted me to create marketing collateral for their books and product launches. Many of these early launches were during my time at Chadwick Cannon Agency (Nashville, TN), whose client roster included heavyweight authors and influencers such as Dr. Henry Cloud, Drs. Les and Leslie Parrott, Dr. Meg Meeker, Kristine Carlson, and many others. Since then, I’ve worked on launches for books, courses, digital summits, digital products, and physical (DTC) products.
E-Commerce
Need product pages for your e-commerce site? Brand language or email sequences for your CPG brand? You’re in the right place. I’ve helped a number of CPG brands refine their content, launch new offers, and market their products. Clients in this space include Untoxicated Skincare, mindbodygreen, Direct Hemp, American Hemp Distributor, and more.
Podcast Appearances
Balancing Client Work and Personal Creativity with Haley Walden - Creative Chats with Mike Brennan
3 Client Red Flags Every Freelancer Should Know with Haley Walden - Advanced Freelancing with Laura Briggs
How to Write With Passion with Haley Walden - The Bombshell Business Podcast with Amber Hurdle
The Exact Steps to Finding Your Voice in Your Writing with Haley Walden - The Bombshell Business Podcast with Amber Hurdle
How to Repurpose Content to Ease Your Holiday Workload with Haley Walden - The Bombshell Business Podcast with Amber Hurdle
Book Editing
I provide both developmental and line editing services to clients. Some of the titles I’ve edited include:
Less Chaos. Less Noise. (2nd ed.) by Kem Meyer
Secrets of A Well Dressed Brand: The Art of Increasing Your Perceived Value (1st ed.) by Toi Sweeney
Building My Yellow Brick Road by Melissa Thomas
Defining the Executive Pastor Role (2nd ed.) by Phil Taylor
Please reach out to haley@haleywalden.com via email for more information on fiction editing.
Agency and 1:1 Engagements
While the below list isn’t exhaustive, here’s a quick look at a few of the agency teams (both in-house + contract) and 1:1 clients I’ve served over the years.
Agency Engagements:
Storyland Studios Clients: Museum of the Bible, Unclaimed Baggage, Fig, Bethany Children’s Health Center
Chadwick Cannon Agency Clients: Kristine Carlson, Dr. Henry Cloud, Dr. Meg Meeker, Drs. Les and Leslie Parrott, Jennie Allen, Rebekah Lyons
Heard Media Clients: ABC Fitness, Isometric Technologies, McLeod Software, Dynamo Ventures, North Pacific Paper Company
Armosa Studios Clients: Remote Shoals, Singing River Law, West Village
Priority VA Clients: Social Media Examiner
EMG Marketing
Inbound Ink
Louder Agency
Story Lab
The 5by5 Agency
The Jillian Group
1:1 Clients:
The Assembly by HANA
Blue Ocean Global Technology
Diana Alt
Eden Workplace
Elegant Themes
Girl Power Talk
Huan
InfluenceTHIS
Lindsey Hartz Creative
Merchology
mindbodygreen’s mbg shop
mindbodygreen institute
NameHero
One Handshake
SYMBIS
Threadless
Toi Sweeney
Untoxicated Skincare