Content Writing

“Haley and I partnered on a website project for an Executive Coach. [The coach] wanted to revise her website with updated copy and a design that converted visitors to leads. From the initial Zoom call Haley's giving showed. From her messaging insights, to the rough drafts and final copy, it was evident she was the right person for the job. She was able to take complex product offers and explain them in simple ways that visitors could act on. Her work made it easy for me to wireframe the website pages, bringing the layout and content together into a form the developers could run with. But the best part was hearing that leads, conversions and newsletter subscribers were all up following the work we did together.”

~ Ryan Holck, Distill Your Story

“Haley is an exceptional copywriter, editor, and colleague. I’ve had the pleasure to work with her closely on a number of different projects, including copywriting and social media management. She has never missed a deadline, she’s prompt and responsive, and she takes quality and client satisfaction extremely seriously. She’s always the first person I immediately go to when I need to outsource work or hire someone to team up with me on a project, and I can’t recommend her enough (even though I very selfishly always hope she’ll be available to work with me!).”

~ Ana Gotter, Expert Business Writer

“Haley is an intuitive writer, creative problem solver and organized project driver. Whenever I hire her for an assist, I can count on her to keep me on time and on point with my messaging and overall objectives. She thinks of things before I do, which makes me, and my overall project, way better. [...] She goes above and beyond. Smart cookie and hard worker. I depend on her!”

~ Kem Meyer, Author, Less Chaos. Less Noise.

“Working with Haley was a game changer! She helped me to streamline my script-writing efforts so I could focus on the big picture of my new business venture. She was able to organize my thoughts, highlight key points, and clean up my scripts -- all of this was helpful for filming, post-production, and for viewers to digest the information! Haley was also mindful of timelines and never missed a deadline! She is a pleasure to work with all around.”

~ Hana Cha, HANA

“Haley's willingness and work ethic are magnificent. Plenty of roadblocks were thrown her way but she always worked past them with little direction on my part. If you’re looking for great copy, matching your voice in a timely manner, you should use her!”

~ Wes Wages, Filmmaker, Armosa Studios

Visitor Attractions

I have worked on a number of content writing projects for visitor attractions, some of which remain under NDA at this time. You can find my fingerprint on a few public and completed projects, though, including:

• Unclaimed Treasures Museum Artifact Signage - Unclaimed Baggage Center - Scottsboro, AL

• Scripture and Science Exhibit Content (1/2023 - 1/2024) - Museum of the Bible - Washington, D.C.

“Haley worked with me on a number of projects. She does stupendous work, communicates very well, and always stays on deadline. Hire her!”

~ David Bass, Inbound Ink

“Haley is a brilliant wordsmith who collaborates with her clients to find their voice and clearly articulate their value story. She took the time to truly understand what I do and why I am different from my peers. She then went to work helping me strengthen my brand story. It was a seamless, collaborative process and I will be returning with any future copywriting / editing needs that I have.”

~ Tammy Shoup, Career Strategist

Launch Materials: Sales Pages, Email Sequences, & Social Copy

Over the years, clients have trusted me to write marketing collateral for their books and product launches. Many of these early launches were during my time at Chadwick Cannon Agency (Nashville, TN), whose client roster included heavyweight authors and influencers such as Dr. Henry Cloud, Drs. Les and Leslie Parrott, Dr. Meg Meeker, Kristine Carlson, and many others. Since then, I’ve worked on launches for books, courses, digital summits, digital products, and physical (DTC) products.

E-Commerce

Need product pages for your e-commerce site? Brand language or email sequences for your CPG brand? You’re in the right place. I’ve helped a number of CPG brands refine their content, launch new offers, and market their products. Clients in this space include Untoxicated Skincare, mindbodygreen, Direct Hemp, American Hemp Distributor, and more.

“I have very high expectations and don't often write testimonials...but Haley Walden is worth it. For this project, she carefully listened to what I had to say, quickly understood the route I wanted to take, and put her wordsmith magic to work. She delivered beautifully written content with a quick turn-around that speaks directly to my audience, and in the process gave me the gift of time back in my day.”

~ Brandi Forbes, CrossFit Hermitage