Story Consulting
Get Clear on Your Next Steps
If you struggle to describe who you are and how you help, you need clarity.
If your copy isn’t converting, you need clarity.
If you want to make more money in your business but people aren’t buying, you need clarity.
Building and sustaining a successful business comes down to getting really clear on your voice, your story, and how you share it.
Ready to get crystal clear on your brand direction, content, idea, or story? A single Clarity Call is ideal for getting quick wins and actionable next steps within a 90-minute window. I'll provide guidance, idea validation, and big-picture insights as appropriate within the available time frame.
Clarity Call
“As a solopreneur, it's easy to suffer from decision fatigue. Haley and I had a massive, creativity-jammed session that really helped us partner well to create content to market my book.”
~ Toi Sweeney, Author, Secrets of a Well Dressed Brand
Trusted 1:1 Business + Story Support
“Sometimes I wish I could clone myself.” Your business is booming, which is great news—but it also means you don’t have the capacity to flesh out your next big idea, whether that’s a course, a book, or a new product.
Having an extra listening ear—and a second brain to offer objective feedback—is invaluable when you’re juggling all the moving parts of your business. And when you’re brainstorming a big change or something entirely new, it can be hard to know where to begin.
You need a trusted thought partner to turn to.
I’ve helped business owners and authors strategize business pivots, outline courses, build membership communities, brainstorm books, and gain clarity and validation around their next big idea. I can help you, too! My 10-year background in the business, marketing, and publishing worlds has given me the ability to offer unique, well-rounded insights to the leaders I work with.
Thought Partnership is an ongoing engagement (3-month minimum) to help you take a step back, breathe, and get thoughtful, actionable feedback on your brand, content, and/or book. During our time together, you’ll get ongoing feedback, idea validation, big-picture insights, and detailed advisory. We’ll meet twice a month for a Clarity Call, and you’ll have asynchronous Voxer access to ask me questions outside of call times.
Want to know more? Hit the button below to schedule your discovery call!
Thought Partnership
“Haley, I am so grateful for you! You have played an instrumental role in not only the origins of One Handshake, but in my major life/career transition over the last 3-5 years. Your support, encouragement, and content strategy / messaging / sounding board, insights, drafts, copywriting - have all been invaluable to me.”
~ Jillian Vorce, Sustainable Growth Strategist
Story Refinement Sprint
Define or Pivot Your Story
Looking for actionable guidance to help you get clear on your story? See if any of these sound familiar:
Your socials get sustained engagement from an active audience, but visitors bounce off your website almost immediately.
Your website traffic is high, but no one’s converting.
You’re not sure what to say in your content, or you’re always saying something different, and nothing about your online presence feels cohesive.
Your brand has grown so quickly that you story hasn’t caught up; maybe you’ve never slowed down long enough to create a strategic story.
If you’re struggling to refine or pivot your brand story, you’re in the right place! With 10 years as a brand voice copywriter and a rich depth of experience working 1:1 with founders, visionaries, and executives, I can help you:
Plug the plot holes in your brand story
Spot and correct inconsistencies across all brand touch points
Align your online presence (so when your social audience visits your website or vice versa, it feels familiar!)
Pivot your story in the midst of a brand refresh or rebrand
A one-day Story Refinement Sprint gets you focused attention, rapid-fire brainstorming, and a clear, defined story that resonates across all brand touch points. Whether you need help mapping out your brand story, marketing messaging, or even a book concept, a one-day engagement is a powerful sprint in the right direction.
Here’s what’s included:
One (1) preliminary Clarity Call to define the day’s focus and goals.
A day-long engagement (4-5 hours) with me to define and map your story or concept. We’ll dive deeper into the insights we glean from the Clarity Call for strategic decision-making.
Applicable call recordings, notes, and deliverables from the day, plus a one-page Story Roadmap PDF that includes your next action steps.
Sound good? Click the link below to get your discovery call on the books, and let’s see if we’re a fit!
“Haley is one of the best word magicians I’ve ever met. I worked with her and Ryan Holck on messaging, wireframing, and copy for my website and had a substantial increase in people booking calls very shortly after the new stuff was released.”
~ Diana Alt, Executive & Career Coach
Brand Voice & Messaging Alignment
Create + Align Your Full Brand Story
Your brand voice is one of the most important components of your marketing; it ties your messaging together. When your voice and messaging are not in alignment, it shows: readers don’t engage, site visitors bounce, and potential customers don’t buy. Misalignment leads to widespread disconnection across all touch points of your brand. Worst of all, it leads to confusion; people who might otherwise buy from you have no idea who you really are, what you stand for, or how you can help them.
Through Brand Voice & Messaging Alignment, I identify issues in your messaging and provide guidance to help you tie your voice and content directly to your signature offers and target audience. Here’s what’s included:
One (1) preliminary Clarity Call to define your focus, needs, and goals.
A preliminary content audit to glean big-picture insights and assess your messaging across all brand touch points.
One (1) one-day Story Refinement Sprint to deep dive into your overarching brand narrative and the new, aligned direction it needs to take.
A list of alignment action steps to help your brand narrative connect to your audience.
A three-month roadmap to guide you through this messaging pivot.
Brand Voice & Messaging Alignment takes approximately two (2) weeks to complete and charts a path for your next three (3) months. If you’d like a longer engagement, ask about my Brand Story Accelerator, which offers six (6)- and nine (9)-month options that include quarterly Clarity Calls, audits, and alignments.
Book a discovery call below to learn more!
“Haley is an intuitive creator who takes the time to understand her clients' brand stories and personalities, which enables her to authentically represent them to their publics.”
~ Amber Hurdle, Brand Builder & Amplifier
Content Leadership & Strategy
Fractional Content / Editorial Management
Looking for fractional content leadership? I’ll come alongside your team, helping you dial in your content strategy, editorial guidelines, and publishing processes. Along the way, I’ll provide editorial support, brand voice oversight, and mentorship to the content creators on your team, equipping them to continue producing high-quality content long into the future.
You can hire me to support your team as a Fractional Content Lead, Editorial Consultant, or Content Strategist. I offer one-off strategy calls, VIP days, and long-term retainer engagements.
Want to hash out your content issues and see if we’re a fit? Book your discovery call below.
“I was impressed with Haley’s ability to keep an eye [on] the big picture while focusing on the details of single projects alike. Her writing and editing abilities while juggling multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team.”
~ Elisa Dansby, Business Development Professional